BRIC Arts | Media
Marketing Manager for Performing Arts, March 2017 – Present
I oversee traditional and digital marketing for the performing arts department at BRIC Arts | Media, including for the BRIC Celebrate Brooklyn! Festival, which will celebrate its 40th anniversary in 2018. My responsibilities include managing social media accounts (Facebook, Twitter, Instagram, Snapchat); updating and creating event pages on the BRIC website, Eventbrite, and Ticketfly; producing postcards, brochures, programs, and other printed materials with our graphic designer; developing and implementing an email marketing strategy; overseeing production of video content and Facebook Live events; representing BRIC at live events; and otherwise collaborating with event producers, the development and fundraising team, and others.
Digital Marketing and Social Media Consultant
February 2016 – April 2017
I worked as a writer, editor, and digital marketer, providing content for nonprofits and small businesses for their email campaigns, social media outreach, web pages, blogs, annual reports and more. During this time, I worked as a social marketing manager for Pelham PACT Coalition, as a Seasonal Marketing Associate at the BRIC Celebrate Brooklyn! Festival, and as a consultant for God’s Love We Deliver.
Intrepid Sea, Air & Space Museum
Manager of Social Media & Digital Marketing, May 2015 – February 2016
Digital Marketing Coordinator, June 2013 – May 2015
As the Museum’s first employee dedicated to digital marketing, I developed and implemented a digital strategy, including email marketing, website content, and social media. I managed our Facebook (including ads), Twitter, and Instagram accounts on a daily basis. My major projects included serving as project manager for our first iPhone app; introducing the Museum to Instagram, Periscope, and reddit AMAs; and spearheading a city-wide Museum Instagram Swap for 18 cultural institutions.
Social Media and Editorial Intern, December 2012 – June 2013
I wrote for the IdealistCareers.org blog, and posted content and engaged with followers of Idealist’s Facebook, Twitter, and LinkedIn pages.
Freelance Writer and Reporter, November 2012 – August 2015
I covered programmatic buying and ad technology, with a specific focus on international coverage.
Social Media Analyst and Writer, November 2010 – October 2012
My analysis on social media marketing included coverage of marketing and advertising on Twitter and Facebook. I interviewed executives from Pepsi, McDonald’s, Starbucks, Wells Fargo, Facebook, Twitter, LinkedIn, Tumblr, and Pinterest.
I covered digital PR, corporate communications, and multicultural marketing, including writing daily news stories, blog posts, and monthly features.
Freelance Writer and Editor
January 2007 – April 2008
TheBookStandard.com [website no longer active]
Associate Editor, August 2005 – January 2007
Springer Science + Business Media
Editorial Assistant, December 2004 – July 2005
Medill School of Journalism at Northwestern University, Evanston, IL, Class of 2004
B.S. in Journalism (Magazine Concentration) and Spanish Minor
Valedictorian of Madison Comprehensive High School, Mansfield, OH, Class of 2000
New York University’s School of Continuing and Professional Studies
Classes taken: Internet Market Research, PR 2.0: Using Social Media Channels to Engage Customers and their Communities, and Nonprofits 3.0: Technology Strategies and Practice
Skills: Basic Spanish; Proficient in both Apple and PC computer systems; experienced with Microsoft Office, Sharepoint, online content management systems, Adobe Photoshop, WordPress, and social media networks, including Facebook, Twitter, Instagram, Google+, Tumblr, and LinkedIn.
Volunteer Work: Young Executive Board, Nomi Network, October 2013-present (chair from January 2015 to December 2016); Kitchen Prep, God’s Love We Deliver, 2007-present; Writing Advisor, Minds Matter NYC, 2008-2012; Awarded the highest honor given by the Girl Scouts of the USA, the Gold Award, 2000.